Apex Employment Solicitors wanted to evaluate the effectiveness of their Google Ads campaigns and improve the return on advertising spend (ROAS).
Year
2024
Client
Apex Employment Solicitors
What we did:
We conducted a detailed review of their existing Google Ads setup to assess its performance and true value. After identifying inefficiencies, we restructured the campaigns, creating more targeted Google Search ads tailored to their key audiences.
The results:
The revamped approach led to a budget reduction of 50% with a dramatic increase in inquiries, rising from 1-2 per week to up to 5 per day.
“I cannot recommend Louise highly enough. Louise is professional, friendly and most of all knows her industry inside and out.
Louise has added so much value to our Company by overhauling our advertising campaigns using her expertise. Our new campaigns have significantly increased our conversion rate resulting in an increase of new business. In addition, through Louise’s knowledge, she has even reduced our Company expenditure on advertising overall with much better results which really has been impressive!
My only regret is that we did not engage Louise sooner.
Thank you Louise for all of your help, we can really see the value of targeted marketing thanks to you.”
Joanna Gooden
Partner, Apex Employment Solicitors