Turn your expertise into paying clients
More clients. Less wasted marketing spend.
I help businesses turn underperforming marketing into a steady flow of qualified enquiries.
Not sure where to start? Take the 3-minute marketing diagnostic and get a tailored report on exactly where your firm's marketing is leaking opportunity.
“I cannot recommend Louise highly enough.
Louise is professional, friendly and most of all knows her industry inside and out.
Louise has added so much value to our Company by overhauling our advertising campaigns using her expertise. Our new campaigns have significantly increased our conversion rate resulting in an increase of new business. In addition, through Louise’s knowledge, she has even reduced our Company expenditure on advertising overall with much better results which really has been impressive!
My only regret is that we did not engage Louise sooner.
Thank you Louise for all of your help, we can really see the value of targeted marketing thanks to you.”
Joanna Gooden Partner, Apex Employment Solicitors
“Louise supported us during a period of change, bringing energy and a willingness to get stuck into a broad range of marketing activity. She was proactive in contributing ideas and flexible in adapting to evolving priorities.
She’s collaborative, approachable and committed to delivering value, and I appreciated her readiness to take on different challenges as they arose.”
Sarah Clark, CEO, The Legal Director
Enquiries from 1–2/week to 5/day
Ad spend cut 50%
-
Apex Employment Solicitors wanted to evaluate the effectiveness of their Google Ads campaigns and improve the return on advertising spend (ROAS).
-
I conducted a detailed review of their existing Google Ads setup to assess its performance and true value.
From the review I identified inefficiencies in the account. I restructured the campaigns, creating more targeted Google Search ads tailored to the firm’s key audiences.
-
The revamped approach led to a budget reduction of 50% with a dramatic increase in inquiries, rising from 1-2 per week to up to 5 per day.
New partnerships and inbound opportunities unlocked
-
To elevate Navigate Video’s public profile and industry presence through strategic LinkedIn content, podcast features, and event participation.
-
Developed a content strategy for LinkedIn that positioned Navigate Video as a thought leader in their field, driving engagement and visibility.
Secured a feature on a prominent eCommerce podcast, allowing Navigate Video to share insights and connect with a broader audience.
Organised for the CEO to speak at relevant industry events, further establishing the company’s authority and expanding its professional network.
-
Navigate Video’s enhanced presence on LinkedIn and through industry podcasts and events led to increased brand awareness and positioned the company as a go-to expert in the YouTube Agency space, driving new business opportunities and partnerships.
Creating a structured marketing function
-
The Legal Director wanted to build a more structured and scalable approach to generating new business, moving beyond ad hoc marketing efforts to create a consistent pipeline of qualified leads.
-
Drove lead generation by developing a bespoke quiz to qualify prospects and capture warm leads automatically.
Produced targeted video content to build authority and engagement.
Created bespoke nurturing events designed to convert warm prospects into clients.
-
The Results:
A consistent pipeline of higher‑quality enquiries and a clearer route from interest to new client instruction.
Products:
Google Ads Audit
A fast, high-impact review of your Google Ads account to uncover wasted spend, missed opportunities, and quick wins.
Delivered in one week, you’ll get a clear, actionable report with prioritised recommendations to improve performance immediately.
Best for: Businesses wanting quick clarity and a strong foundation before scaling
Outcome: Clear fixes, better ROI, and a pathway to ongoing growth
The Growth Engine™
Your end-to-end growth system — combining strategy, execution, and optimisation to consistently generate high-quality leads.
I build, test, and refine your acquisition channels over 90 days, then scale what works to create predictable, compounding growth.
Best for: Businesses ready to invest in consistent lead generation
Outcome: Reliable pipeline, scalable growth, and measurable ROI
Strategic Advisory
Senior-level marketing leadership without the full-time cost.
Work directly with an experienced strategist to shape your growth plan, refine your positioning, and make smarter commercial decisions.
Best for: Established businesses needing direction, not execution
Outcome: Clear strategy, better decision-making, and faster progress with less wasted effort.
Let’s See If This Is Your Missing Piece.
If your growth relies on trust and authority, randomness is your biggest risk.
Book a single, no-obligation Fit Call. We’ll diagnose your clarity problem and map out if a Growth Engine is the right solution.