Turn expertise into qualified conversations
Visibility doesn’t build trust. Repetition does.
And most firms never repeat themselves long enough to matter.
The Growth Engine:
A System, Not a Service.
Clarity
1. Clarify the Commercial Point of View
We start with one thing: your sharpest, most commercially relevant insight.
Not a list of services. Not industry news.
A single, opinionated take on a problem your ideal client is already worrying about.
This is the fuel.
Repetition
2. Build the Authority Asset
We turn that point of view into your flagship asset.
A written piece that positions you as the guide.
It’s used everywhere: as LinkedIn content, the anchor for ads, and the reason for outreach.
This is the engine block.
Trust
3. Distribute + Convert Conversations
We put the asset to work with a simple, repeatable distribution rhythm.
Organic posts. Targeted ads. Purposeful outreach.
All designed to turn attention into warm, qualified conversations.
This is the drive train.
Conversations
The result isn’t just more activity.
It’s a consistent, low-friction pipeline of clients who already understand your value before the first call.
My Clients
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Apex Employment Solicitors wanted to evaluate the effectiveness of their Google Ads campaigns and improve the return on advertising spend (ROAS).
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I conducted a detailed review of their existing Google Ads setup to assess its performance and true value.
From the review I identified inefficiencies in the account. I restructured the campaigns, creating more targeted Google Search ads tailored to the firm’s key audiences.
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The revamped approach led to a budget reduction of 50% with a dramatic increase in inquiries, rising from 1-2 per week to up to 5 per day.
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To elevate Navigate Video’s public profile and industry presence through strategic LinkedIn content, podcast features, and event participation.
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Developed a content strategy for LinkedIn that positioned Navigate Video as a thought leader in their field, driving engagement and visibility.
Secured a feature on a prominent eCommerce podcast, allowing Navigate Video to share insights and connect with a broader audience.
Organised for the CEO to speak at relevant industry events, further establishing the company’s authority and expanding its professional network.
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Navigate Video’s enhanced presence on LinkedIn and through industry podcasts and events led to increased brand awareness and positioned the company as a go-to expert in the YouTube Agency space, driving new business opportunities and partnerships.
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To increase awareness and sign ups of Somerhill’s school open days through targeted Google Ads campaigns.
Audit their advertising spend to understand the true value of their ROAS.
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Set up and configured a Google Ads account tailored to Somerhill’s needs.
Created and optimised Google Ads campaigns specifically designed to attract prospective families to open days.
Conducted a thorough audit using Google Analytics to track website traffic sources, including online advertisers, organic search, and referrals. This provided clear data on where visitors were coming from, allowing us to measure the effectiveness of each channel.
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The optimised Google Ads campaigns significantly helped elevate awareness of the school’s open days.
By applying statistical analysis to their marketing spend, I provided insights that helped Somerhill optimise their budget, ensuring they allocated funds to the most effective channels for driving open day sign-ups.
“I cannot recommend Louise highly enough.
Louise is professional, friendly and most of all knows her industry inside and out.
Louise has added so much value to our Company by overhauling our advertising campaigns using her expertise. Our new campaigns have significantly increased our conversion rate resulting in an increase of new business. In addition, through Louise’s knowledge, she has even reduced our Company expenditure on advertising overall with much better results which really has been impressive!
My only regret is that we did not engage Louise sooner.
Thank you Louise for all of your help, we can really see the value of targeted marketing thanks to you.”
Joanna Gooden Partner, Apex Employment Solicitors
Let’s See If This Is Your Missing Piece.
If your growth relies on trust and authority, randomness is your biggest risk.
Book a single, no-obligation Fit Call. We’ll diagnose your clarity problem and map out if a Growth Engine is the right solution.