Helping businesses build meaningful digital experiences.

I’m Louise Knight and I help businesses grow by ensuring their marketing activity is as effective and efficient as possible.

I understand that, as a small business, you need your marketing budget to work hard for you. With my expertise and Google Ads certification, I will work with you to maximise your budget, ensuring your brand reaches and resonates with the right audiences.

Let me help your business stand out and achieve real, sustainable growth in today’s competitive market.

  • I create tailored marketing strategies by thoroughly understanding your business, target audience, and unique value proposition.

    I will work with you to develop a comprehensive plan that aligns with your goals, leverages the right marketing channels, and effectively engage your audience to drive growth and success.

  • I analyse your current online presence, identifying areas for improvement, and crafting strategies to enhance engagement and reach.

    From content planning to performance tracking, I provide ongoing support to ensure your social media channels are consistently optimised and aligned with your business goals.

  • I create targeted campaigns that effectively reach your ideal audience through the right channels.

    From both Google and Meta ad creation, to budget management and performance analysis, I ensure your advertising efforts are impactful, cost-effective, and aligned with your business objectives.

My Services

My Approach

Collaborative

Collaboration is at the heart of how I help businesses elevate their digital presence. I view myself as an extension of your team, diving deep into understanding your unique vision and goals.

I believe that the best outcomes are achieved when we combine our expertise and insights, crafting a digital presence that truly resonates with your audience and supports your business's growth.

Iterative

I take an iterative approach to ensure the final result aligns with your creative vision and reflects your unique brand identity. I’ll work with you to refine and fine-tune, leaving no detail overlooked.

My Clients

  • Apex Employment Solicitors wanted to evaluate the effectiveness of their   Google Ads campaigns and improve the return on advertising spend (ROAS).

  • I conducted a detailed review of their existing Google Ads setup to assess its performance and true value.

    From the review I identified inefficiencies in the account. I restructured the campaigns, creating more targeted Google Search ads tailored to the firm’s key audiences.

  • The revamped approach led to a budget reduction of 50%  with a dramatic increase in inquiries, rising from 1-2 per week to up to 5 per day.

  • To elevate Navigate Video’s public profile and industry presence through strategic LinkedIn content, podcast features, and event participation.

    • Developed a content strategy for LinkedIn that positioned Navigate Video as a thought leader in their field, driving engagement and visibility.

    • Secured a feature on a prominent eCommerce podcast, allowing Navigate Video to share insights and connect with a broader audience.

    • Organised for the CEO to speak at relevant industry events, further establishing the company’s authority and expanding its professional network.

  • Navigate Video’s enhanced presence on LinkedIn and through industry podcasts and events led to increased brand awareness and positioned the company as a go-to expert in the YouTube Agency space, driving new business opportunities and partnerships.

    • To increase awareness and sign ups of Somerhill’s school open days through targeted Google Ads campaigns.

    • Audit their advertising spend to understand the true value of their ROAS.

    • Set up and configured a Google Ads account tailored to Somerhill’s needs.

    • Created and optimised Google Ads campaigns specifically designed to attract prospective families to open days.

    • Conducted a thorough audit using Google Analytics to track website traffic sources, including online advertisers, organic search, and referrals. This provided clear data on where visitors were coming from, allowing us to measure the effectiveness of each channel.

  • The optimised Google Ads campaigns significantly helped elevate awareness of the school’s open days.

    By applying statistical analysis to their marketing spend, I provided insights that helped Somerhill optimise their budget, ensuring they allocated funds to the most effective channels for driving open day sign-ups.

“I cannot recommend Louise highly enough. Louise is professional, friendly and most of all knows her industry inside and out.

Louise has added so much value to our Company by overhauling our advertising campaigns using her expertise. Our new campaigns have significantly increased our conversion rate resulting in an increase of new business. In addition, through Louise’s knowledge, she has even reduced our Company expenditure on advertising overall with much better results which really has been impressive!

My only regret is that we did not engage Louise sooner.

Thank you Louise for all of your help, we can really see the value of targeted marketing thanks to you.”

Joanna Gooden
Partner, Apex Employment Solicitors

  • First things first, don't be nervous. I’ll start with a free consultation to determine your needs (and if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline.

FAQ

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your marketing needs.

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